Pre-owned Program


Give Your Pre-Owned Customers a Free 3-Month Platinum Trial

WIN a $500 Gift Card
to Live Nation!

Join SiriusXM’s Pre-Owned and Service Lane Programs for your chance to win! Already registered? Then you’re already entered into the contest!

There will be other exclusive opportunities to win exciting prizes and products throughout the year, so don’t miss out.

See Contest Rules for details.

Prize includes:

  • Live Nation Gift Card
Value of $500.00 CAD

Pre-owned customers get a free 3-month trial

All customers purchasing a SiriusXM equipped pre-owned vehicle get a free 3-month Platinum trial with over 350 channels, including commercial-free music plus sports, news, talk and entertainment. SiriusXM Streaming is included.
  • All Satellite Radio-Equipped vehicles are eligible, regardless of manufacturer
  • The Dealer Demo Service is included: share the SiriusXM experience during test drives
  • Available to your dealership at no cost


Sign Up: Enroll in the program by authorizing SiriusXM to extract your pre-owned vehicle inventory sales info from your Dealership Management System (DMS)* Resend Signal: Once the vehicle is registered in the dealership inventory, a signal resend is all that is required to activate your 9-month dealer demo subscription. This can take up to 3 days from inventory processing. Sell: Once SiriusXM receives the vehicle sold record, the 3-Month Customer Trial will begin without interruption.


After we successfully activate your dealership, you will receive a Welcome Kit in the mail with free SiriusXM materials for your dealership and your customers. Use the SiriusXM Dealer App to activate the demo service on all equipped vehicles on your lot.

*SiriusXM will use this data to activate the 180-Day Dealer Demo Service on your inventory and automatically start your customers’ complimentary trials.