Have our Refresh Specialists visit your dealership and turn SiriusXM ON in your lot inventory. Contact your local District Sales Manager.

Refresh your pre-owned vehicles for a chance to win prizes and we’ll treat your staff to a pizza lunch. Contact your District Sales Manager for details.

Refresh to Win

Designed for dealers, our Refresh Program drives customer loyalty by offering your pre-owned customers a free 3-month Platinum trial to SiriusXM. This includes over 150 channels expertly curated ad-free music, personalized streaming stations with Pandora, sports play-by-play, celebrity-hosted talk, exclusive content, and more. The Platinum trial also enables access to the SXM App with even more channels to listen to online, on the go, or at home on compatible connected devices.

The trial is completely ready-to-go and hassle-free for customers – no credit card and no signal resend as long as the radio has been refreshed. Plus, if you partner with us to refresh your vehicles, you will be entered to win monthly prizes. Each unique refresh is one entry to win prizes like a Paddle Board, Solo Stove, Apple Watch, and more!

How it works

  • Dealers must be enrolled in the Pre-Owned Program.
  • Once active on the Program, sales/inventory records will automatically be submitted enabling your customers to receive the 3-month trial.
  • A signal refresh will be required and will activate a 9-month dealer demo subscription on all SiriusXM equipped vehicles.
  • Radios can be refreshed 48 hours after a vehicle is placed in inventory. Refreshing does not start the trial.
  • Each radio refresh completed by the dealerships is an entry to win monthly prizes. The more refreshes completed, the more entries to win!
  • Once the vehicle is sold, the 3-month customer trial will automatically begin.

Refresh How-to

Step 1: Open your SiriusXM Dealer Tool App.

Step 2: Make sure SiriusXM is switched ON in the vehicle.

Step 3: Scan the VIN barcode located inside the driver’s side door or enter the radio ID/ESN.

Step 4: Allow between 30 seconds and 5 minutes for the radio to sync.

How-to Videos

Let's get refreshing

To enroll in Refresh to Win or for more information about SiriusXM’s Pre-Owned Program, contact your local District Manager or visit our Pre-Owned Program page.

Follow our dealer channels on Instagram, Facebook, LinkedIn, and Twitter @siriusxmauto to stay in the know about monthly Refresh to Win prizes and winner announcements. Plus, get the latest dealer news, highlights, content updates and, of course, more contests!