It pays to get social with SiriusXM!

While last year forced us to transition to a world where we connected only through screens, it provided an opportunity for communities to come together through social and other platforms. For us at SiriusXM, we missed seeing our dealer partners face-to-face, so we launched channels on Facebook, Instagram, Twitter or LinkedIn, to stay connected.

We use our channels to highlight dealer news, share resources, provide updates on what’s new with SiriusXM and, of course, reward you with great prizes! And as things continue to open up across Canada, and we’re able to connect in person once again, we’ll be sure to share highlights from activations and events.

Explore Our Dealer Resources

The best part about staying connected with SiriusXM are the resources we provide to our dealer partners. Designed to help drive customer loyalty, we offer unique programs for dealers to help reward your customers and enhance service offers. Whether your customers are buying new or pre-owned, or having their car serviced, there’s a program for you.

With our Pre-Owned and Service Lane programs, your customers can receive a 3-month SiriusXM All Access trial which allows them to access over 140 channels, including commercial-free music, sports, news, talk and entertainment for free. They can also stream SiriusXM outside their
vehicle, listening on the go or while hanging out at home.

In addition to our customer-focused programs, we also offer incentive-based dealer training that allows you to learn about the service and listen for free! It’s easy – all you need to do is complete a SiriusXM training module online at For every SiriusXM training module completed, you earn 90 days of SiriusXM streaming for free.


From speakers and earbuds to watches, BBQs and golf swag, our exclusive prizes and incentives will keep you moving and grooving from ear to toe! Want to win? It’s simple – refresh your pre-owned inventory, complete training modules and enroll in our dealer programs for your chance to win big and listen for free! Our contests and prizes are exclusively for dealers with many prizes awarded monthly.


Follow and tag @siriusxmauto or use #siriusxmauto in your photos on social for your chance to be featured on our channels. We are always on the hunt for dealers to profile and love to share the great work your dealer staff are doing! Not only is this a great way to stay connected with industry colleagues, but also keeps you informed on all SiriusXM events, contests and prizes.

For more information on our dealer programs, contests and events, contact
Regional Manager Western Canada, Mario DeGrace or follow SiriusXM Canada Auto on Instagram, Facebook, Linkedin and Twitter!