SiriusXM launches Service Lane for Independent Shops

SiriusXM launches Service Lane for Independent Shops

SiriusXM Canada launched a new program for independent automotive service shops that lets them provide customers with a complimentary three month All Access trial to the company’s audio entertainment services, with exclusive programming available for their car, home and on the go.

The program, Service Lane for Shops, is designed to complement customer service and loyalty programs — at no cost to the shop. It is also a great opportunity for service shops to build customer loyalty.

“Service Lane for Shops provides service shops with an opportunity to offer their customers free access to our All-Access trial of more than 140-plus channels of ad-free music, news, sports, talk and entertainment,” said Michael Mazgay, Vice President, Automotive Remarketing & Dealer Operations, SiriusXM Canada.

“SiriusXM streaming is also included. It’s a great way to build loyalty, and there is no effort required on the part of the shops — plus there are also opportunities for exclusive experiences throughout the year.”

Mazgay said participating in the program is one way to show gratitude to your customers for their business. The opt-in is a one-time process that includes the same data security process applied to shared customer information from new and used vehicle sales.

“Contact SiriusXM for more information and enrollment,” said Chris Smith, Senior Manager, New Business Development, SiriusXM Canada. “We will then collect your shop information and authorization for your preferred data source provider to securely transfer the VIN and customer contact information to SiriusXM.”

Service shops that are interested can find out more information and a registration form at

The free trial is available on all qualifying vehicles equipped with SiriusXM, regardless of the manufacturer.

“It’s easy and effortless to join and does not require any assistance from service shop management to activate the trial for service customers,” said Smith. “Service Lane for Shops also allows your customers to take their free trial beyond the car by using the SiriusXM app – stream at home and on the go.”

The app offers thousands of hours of On Demand shows and performances, Personalized Stations Powered by Pandora, 100 Xtra channels for any mood, occasion or taste and exclusive SiriusXM video content on your mobile phone or connected home devices.

To enroll in the Service Lane for Shops program today, please visit