What are the benefits of enrolling in the Service Lane Program?
Following a customer visit to your Service department, eligible factory equipped SiriusXM vehicles will qualify for a complimentary SiriusXM Platinum trial with over 150 channels, including commercial-free music, plus sports, news, talk and entertainment. This trial is provided courtesy of your dealership and SiriusXM. Designed to enhance your Service customers’ loyalty, this is a great opportunity to show your appreciation. SiriusXM will notify eligible customers of their complimentary trial after their Service visit. There is no cost to you or your customer.
How do I enroll?
Sign up now at sxmdealer.ca or send the completed enrollment form to 1-800-878-6865. If you have questions about this program or need help with enrollment, please email us at firstname.lastname@example.org.
How will SiriusXM know which vehicles and customers are eligible for a SiriusXM trial after a Service visit?
Factory equipped SiriusXM vehicles determined eligible qualify for a Service Trial. Ineligible vehicles include those with active or recently active Sirius or XM Service subscriptions or trials.
How do I know my customer information is safe and treated appropriately by SiriusXM?
What is the process after my dealership is enrolled in the Service Lane Program?
By enrolling, you will be authorizing SiriusXM to receive the required data from your Dealer Management System. CDK Global will receive the data extract from your Dealer Management System on behalf of SiriusXM. The data will be used to notify your customers of their complimentary trial and as a way to communicate future programming and subscription options.
What is my dealership’s role in the Program?
Once your dealership is enrolled and activated, nothing else is required from your dealership. SiriusXM will notify the eligible customers that they have received the trial and SiriusXM will manage the vehicle trial-activation process. No dealership activations or notifications to customers are necessary.
When can customers expect to receive their complimentary SiriusXM trial?
Within a few weeks following a Service visit to your dealership and SiriusXM’s receipt of your Service records, eligible customers will receive notification and information about their complimentary trial, courtesy of the dealership and SiriusXM. For additional assistance, please contact your SiriusXM DSM.