This program is available at no cost to the dealership or the vehicle buyer. Your SiriusXM equipped pre-owned vehicle comes with a 9-month Dealer Demo Service while on the lot. This allows customers to experience SiriusXM on their test drives. Your pre-owned vehicle customers can transition seamlessly from a Dealer Demo Service to a complimentary 3-month Customer Trial of the All Access package. This will add value to your business as you will have the ability to offer free satellite radio to your customers, leaving them more satisfied with their pre-owned vehicle purchase.
All you need to do is complete and return the provided Enrollment Authorization Form. The submission instructions are provided right on the form. For any questions regarding how to complete enrollment, please contact your SiriusXM District Sales Manager (DSM). Contact information for the DSM designated to your Dealership can be found at the end of this sheet.
By opting into this Program, you will be authorizing SiriusXM to extract the required data from your Dealer Management System. That data will be used to activate Dealer Demo Service for your vehicle inventory, automatically start your customers’ complimentary trials, and to contact them with programming and subscription options.
SiriusXM will not sell or share your customer’s data without your expressed written consent, other than those SiriusXM contractors used to provide the program to dealers and to provide the trial service to consumers.
SiriusXM will notify you once the program is live and your dealership has been activated. There may be a slight delay (up to a few weeks) from the time you enroll to the moment your dealership is active, as it will take some time to set up the data process and to ship Activation Kits to your dealership.
Make sure to resend a SiriusXM signal for the service to begin. You can start resending the signal 48-hours after SiriusXM’s receipt of an inventory record. SiriusXM typically receives an inventory record one day following your notice of that inventory record in your DMS.
Once your DSM confirms program launch, it will take anywhere from 7-10 days before your customers are included in the automated process. Going forward, your customers should be automatically activated on the consumer trial once sold record information is received. We recommend that you verify that the Dealer Demo Service is active prior to the vehicle sale, so the customer has their Sirius or XM audio package active from the time of delivery. As an added benefit of opting in to this program, your prior customers, dating back as far as 6 months prior to program launch date may be eligible to receive the 3-month trial from SiriusXM. The only customers not eligible will be those currently on a trial or a paid subscription. Notification of trial activation to these customers will arrive through the mail.
If you want to opt-out of the program, simply send a written request to SiriusXM Canada, Automotive Remarketing, 135 Liberty St., 4th floor, Toronto, ON, M6K 1A7 and request to be removed from the program. Upon receipt of this written request, it will take approximately 30 days for the request to take effect.
For additional assistance, please contact your SiriusXM DSM.